BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 287	-3.0%	36.1%	1.9	792 946	0.4%	74.5%	1.8	-8.1%
MoM	5 525	-0.1%	34.1%	-1.2	3 330 022	2.3%	72.5%	-0.2	3.5%
YTD	66 031	-31.9%	40.8%	-12.4	35 140 720	-22.8%	75.7%	-6	-11.1%
MAT	75 471	-29.7%	41.4%	-11	39 317 499	-21.5%	75.8%	-5.3	-11.0%
KAPSIKAM
WoW	20 475	9.6%	2.8%	0.2	11 648 913	11.3%	3.8%	0.3	2.1%
MoM	79 731	25.1%	2.5%	0.4	43 314 090	30.5%	3.3%	0.6	5.6%
YTD	742 455	-18.4%	2.3%	-0.4	337 100 833	-9.7%	2.7%	-0.2	-3.9%
MAT	877 283	-16.5%	2.5%	-0.4	389 373 667	-9.6%	2.8%	-0.2	-3.9%
MILDRONATE
WoW	55 903	4.6%	13.2%	0.2	50 113 667	7.3%	15.8%	0.1	4.2%
MoM	235 816	3.7%	12.6%	-0.2	200 268 932	10.7%	14.9%	0.2	11.3%
YTD	2 533 673	-37.1%	9.9%	-3.4	1 919 035 298	-21.6%	11.6%	-2.3	-15.6%
MAT	2 911 597	-36.6%	10.0%	-3.4	2 178 553 640	-18.3%	11.7%	-1.9	-15.4%
SULFARGIN
WoW	2 301	0.1%	0.6%	0	1 524 709	3.6%	1.0%	0	-2.1%
MoM	9 505	-6.4%	0.6%	-0.1	5 873 383	-0.4%	0.9%	-0.1	7.8%
YTD	113 962	-13.1%	0.7%	-0.1	63 501 778	-6.8%	1.0%	-0.1	0.4%
MAT	126 535	-17.5%	0.7%	-0.1	70 504 957	-10.6%	1.0%	-0.2	-0.2%
VIPROSAL
WoW	17 815	5.6%	2.3%	0.1	8 428 302	11.9%	2.6%	0.2	1.4%
MoM	76 571	15.9%	2.3%	0.2	31 246 906	26.2%	2.3%	0.3	6.1%
YTD	710 061	-31.5%	2.1%	-0.8	265 828 591	-36.4%	2.1%	-1	-4.9%
MAT	811 903	-33.3%	2.2%	-0.9	303 971 753	-37.9%	2.1%	-1.2	-5.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	66 031	-31.9%	40.8%	-12.4	35 140 720	-22.8%	75.7%	-6	-11.1%
KAPSIKAM	742 455	-18.4%	2.3%	-0.4	337 100 833	-9.7%	2.7%	-0.2	-3.9%
MILDRONATE	2 533 673	-37.1%	9.9%	-3.4	1 919 035 298	-21.6%	11.6%	-2.3	-15.6%
SULFARGIN	113 962	-13.1%	0.7%	-0.1	63 501 778	-6.8%	1.0%	-0.1	0.4%
VIPROSAL	710 061	-31.5%	2.1%	-0.8	265 828 591	-36.4%	2.1%	-1	-4.9%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	75 471	-29.7%	41.4%	-11	39 317 499	-21.5%	75.8%	-5.3	-11.0%
KAPSIKAM	877 283	-16.5%	2.5%	-0.4	389 373 667	-9.6%	2.8%	-0.2	-3.9%
MILDRONATE	2 911 597	-36.6%	10.0%	-3.4	2 178 553 640	-18.3%	11.7%	-1.9	-15.4%
SULFARGIN	126 535	-17.5%	0.7%	-0.1	70 504 957	-10.6%	1.0%	-0.2	-0.2%
VIPROSAL	811 903	-33.3%	2.2%	-0.9	303 971 753	-37.9%	2.1%	-1.2	-5.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 287	-3.0%	36.1%	1.9	792 946	0.4%	74.5%	1.8	-8.1%
KAPSIKAM	20 475	9.6%	2.8%	0.2	11 648 913	11.3%	3.8%	0.3	2.1%
MILDRONATE	55 903	4.6%	13.2%	0.2	50 113 667	7.3%	15.8%	0.1	4.2%
SULFARGIN	2 301	0.1%	0.6%	0	1 524 709	3.6%	1.0%	0	-2.1%
VIPROSAL	17 815	5.6%	2.3%	0.1	8 428 302	11.9%	2.6%	0.2	1.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 525	-0.1%	34.1%	-1.2	3 330 022	2.3%	72.5%	-0.2	3.5%
KAPSIKAM	79 731	25.1%	2.5%	0.4	43 314 090	30.5%	3.3%	0.6	5.6%
MILDRONATE	235 816	3.7%	12.6%	-0.2	200 268 932	10.7%	14.9%	0.2	11.3%
SULFARGIN	9 505	-6.4%	0.6%	-0.1	5 873 383	-0.4%	0.9%	-0.1	7.8%
VIPROSAL	76 571	15.9%	2.3%	0.2	31 246 906	26.2%	2.3%	0.3	6.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца