Update: 28.11.2023
Last week: 46 week 2023 (13.11.2023 - 19.11.2023)
Last full month: October 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 287 | -3.0% | 36.1% | 1.9 | 792 946 | 0.4% | 74.5% | 1.8 | -8.1% |
| MoM | 5 525 | -0.1% | 34.1% | -1.2 | 3 330 022 | 2.3% | 72.5% | -0.2 | 3.5% |
| YTD | 66 031 | -31.9% | 40.8% | -12.4 | 35 140 720 | -22.8% | 75.7% | -6 | -11.1% |
| MAT | 75 471 | -29.7% | 41.4% | -11 | 39 317 499 | -21.5% | 75.8% | -5.3 | -11.0% |
| KAPSIKAM | |||||||||
| WoW | 20 475 | 9.6% | 2.8% | 0.2 | 11 648 913 | 11.3% | 3.8% | 0.3 | 2.1% |
| MoM | 79 731 | 25.1% | 2.5% | 0.4 | 43 314 090 | 30.5% | 3.3% | 0.6 | 5.6% |
| YTD | 742 455 | -18.4% | 2.3% | -0.4 | 337 100 833 | -9.7% | 2.7% | -0.2 | -3.9% |
| MAT | 877 283 | -16.5% | 2.5% | -0.4 | 389 373 667 | -9.6% | 2.8% | -0.2 | -3.9% |
| MILDRONATE | |||||||||
| WoW | 55 903 | 4.6% | 13.2% | 0.2 | 50 113 667 | 7.3% | 15.8% | 0.1 | 4.2% |
| MoM | 235 816 | 3.7% | 12.6% | -0.2 | 200 268 932 | 10.7% | 14.9% | 0.2 | 11.3% |
| YTD | 2 533 673 | -37.1% | 9.9% | -3.4 | 1 919 035 298 | -21.6% | 11.6% | -2.3 | -15.6% |
| MAT | 2 911 597 | -36.6% | 10.0% | -3.4 | 2 178 553 640 | -18.3% | 11.7% | -1.9 | -15.4% |
| SULFARGIN | |||||||||
| WoW | 2 301 | 0.1% | 0.6% | 0 | 1 524 709 | 3.6% | 1.0% | 0 | -2.1% |
| MoM | 9 505 | -6.4% | 0.6% | -0.1 | 5 873 383 | -0.4% | 0.9% | -0.1 | 7.8% |
| YTD | 113 962 | -13.1% | 0.7% | -0.1 | 63 501 778 | -6.8% | 1.0% | -0.1 | 0.4% |
| MAT | 126 535 | -17.5% | 0.7% | -0.1 | 70 504 957 | -10.6% | 1.0% | -0.2 | -0.2% |
| VIPROSAL | |||||||||
| WoW | 17 815 | 5.6% | 2.3% | 0.1 | 8 428 302 | 11.9% | 2.6% | 0.2 | 1.4% |
| MoM | 76 571 | 15.9% | 2.3% | 0.2 | 31 246 906 | 26.2% | 2.3% | 0.3 | 6.1% |
| YTD | 710 061 | -31.5% | 2.1% | -0.8 | 265 828 591 | -36.4% | 2.1% | -1 | -4.9% |
| MAT | 811 903 | -33.3% | 2.2% | -0.9 | 303 971 753 | -37.9% | 2.1% | -1.2 | -5.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 66 031 | -31.9% | 40.8% | -12.4 | 35 140 720 | -22.8% | 75.7% | -6 | -11.1% |
| KAPSIKAM | 742 455 | -18.4% | 2.3% | -0.4 | 337 100 833 | -9.7% | 2.7% | -0.2 | -3.9% |
| MILDRONATE | 2 533 673 | -37.1% | 9.9% | -3.4 | 1 919 035 298 | -21.6% | 11.6% | -2.3 | -15.6% |
| SULFARGIN | 113 962 | -13.1% | 0.7% | -0.1 | 63 501 778 | -6.8% | 1.0% | -0.1 | 0.4% |
| VIPROSAL | 710 061 | -31.5% | 2.1% | -0.8 | 265 828 591 | -36.4% | 2.1% | -1 | -4.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 75 471 | -29.7% | 41.4% | -11 | 39 317 499 | -21.5% | 75.8% | -5.3 | -11.0% |
| KAPSIKAM | 877 283 | -16.5% | 2.5% | -0.4 | 389 373 667 | -9.6% | 2.8% | -0.2 | -3.9% |
| MILDRONATE | 2 911 597 | -36.6% | 10.0% | -3.4 | 2 178 553 640 | -18.3% | 11.7% | -1.9 | -15.4% |
| SULFARGIN | 126 535 | -17.5% | 0.7% | -0.1 | 70 504 957 | -10.6% | 1.0% | -0.2 | -0.2% |
| VIPROSAL | 811 903 | -33.3% | 2.2% | -0.9 | 303 971 753 | -37.9% | 2.1% | -1.2 | -5.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 287 | -3.0% | 36.1% | 1.9 | 792 946 | 0.4% | 74.5% | 1.8 | -8.1% |
| KAPSIKAM | 20 475 | 9.6% | 2.8% | 0.2 | 11 648 913 | 11.3% | 3.8% | 0.3 | 2.1% |
| MILDRONATE | 55 903 | 4.6% | 13.2% | 0.2 | 50 113 667 | 7.3% | 15.8% | 0.1 | 4.2% |
| SULFARGIN | 2 301 | 0.1% | 0.6% | 0 | 1 524 709 | 3.6% | 1.0% | 0 | -2.1% |
| VIPROSAL | 17 815 | 5.6% | 2.3% | 0.1 | 8 428 302 | 11.9% | 2.6% | 0.2 | 1.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 525 | -0.1% | 34.1% | -1.2 | 3 330 022 | 2.3% | 72.5% | -0.2 | 3.5% |
| KAPSIKAM | 79 731 | 25.1% | 2.5% | 0.4 | 43 314 090 | 30.5% | 3.3% | 0.6 | 5.6% |
| MILDRONATE | 235 816 | 3.7% | 12.6% | -0.2 | 200 268 932 | 10.7% | 14.9% | 0.2 | 11.3% |
| SULFARGIN | 9 505 | -6.4% | 0.6% | -0.1 | 5 873 383 | -0.4% | 0.9% | -0.1 | 7.8% |
| VIPROSAL | 76 571 | 15.9% | 2.3% | 0.2 | 31 246 906 | 26.2% | 2.3% | 0.3 | 6.1% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs